Lou Conrad has been named Chief Sales and Marketing Officer at Blue Ridge Spirits and Wine Marketing effective April 1, 2024. A charismatic leader, Conrad brings to his new role a clear vision of cross-department communication, a demonstrated ability to build brands, and a strong sense of camaraderie.
Ranch Rider Spirits and Blue Ridge Spirts & Wine Marketing are pleased to announce a new partnership in which Blue Ridge will take over full national sales responsibility for Texas’ favorite canned cocktail. Starting November 1, Blue Ridge Spirits will assume full sales, trade marketing & distributor management responsibility for Ranch Rider across all 50 states.
August 12, 2021
“Blue Ridge Spirits & Wine Marketing is pleased to announce it has entered into a partnership agreement with Varela Hermanos, S.A. to represent Ron Abuelo in the U.S. market. Under the new arrangement, Blue Ridge will manage all sales and marketing activities for the Panamanian aged rum brand, effective immediately…”